2007, Single channel Video Loop on DVD with signed letter to OMO, Duration: 3min 49sec
The OMO Mailbag
15 May 2007
I have had a ‘great experience’ with OMO Multi Active Washing Powder. Please find enclosed a short DVD (4min39sec) detailing this wonderful encounter.
For ever so long I have felt dirty and dejected. My thoughts have constantly veered to the dark side – swearing like a trooper, having outrageous sexual fantasies, desiring the overthrow of the establishment and generally thinking about death. But no longer. I have thoroughly cleansed myself with your product. I must say though that it tastes awful though (fortunately I had some Champagne on hand to wash away the aftertaste and to celebrate my newfound lease on life). Now my life seems worthwhile, and I have an added spring in my step. Wherever I go people notice the difference.
However, should say that the OMO Toll-free Helpline wasn’t helpful at all. But I guess that is the wonder of our brave new world. We can help ourselves. Thus after carefully following your instructions for use in a frontloading machine, I decided that, for such severe filth as pervades my being, one scoop simply wouldn’t do. I am happy to report that a whole 1kg box seems to have done the trick (for now anyway).
Rest assured that I am not an idiot or a madman: I know that this product is meant for use in a machine! But after having read so much contemporary philosophy and socio-political theory I cannot help but experience my body as a mechanical gadget simply in service of the state, capitalism, patriarchy, colonialism and god knows what or who else.
So as long as I keep on having dirty thoughts I am going to keep loading my machine with your product! I am really committed to being a well-adapted, fully functional citizen.
If you ever need anyone to testify to the power of OMO washing powder, know that I am your man.